RSA Conference 2022
As a leading cybersecurity education and training company, Infosec Institute joins RSA to connect with thought leaders and peers to discuss the future of the industry and meet with customers.
I led a team of event and marketing professionals to execute a integrated marketing plan to brand the new Infosec brand and products to life at RSA 2022.
The supporting marketing plan included an interactive booth experience aligned to a new product launch, booth trainings, media and analyst relations, client storytelling and social media and demand gen digital marketing strategy. The booth served as a template for other events and was the first to feature real cutomers as the spokespeople. Secured earned workshop session with key Infosec KOL that featured the software in the activity, allowing potential customers to see the product in action.
