Nice to meet you,

I’m Kate Smiley (Rodgers).

I’m a passionate brand storyteller and marketing leader who’s spent my career helping organizations—from scrappy start-ups to powerhouse Fortune 500s—create bold media campaigns and unforgettable experiences that drive growth and delight audiences.

I thrive on discovering innovative ways to bring brands to life while delivering real results. My background in science fuels my marketing approach, combining creativity with data-driven insights to craft impactful strategies.

As the Global Brand Media Director for GE HealthCare, I lead the charge in shaping creative media strategies and brand campaigns that keep GE HealthCare ahead of the curve in our fast-changing digital world. Most recently, I had the privilege of driving the brand media strategy for GE HealthCare’s historic rebrand and spin-off. Over my career, I’ve taken on leadership roles across healthcare, SaaS, and MedTech, building a track record of success in brand, digital marketing, and communications.

When I’m not leading brand transformations…

I’m running K.Rose Creative, a boutique agency that lets me flex my entrepreneurial muscles. I also teach jazz, lyrical, and hip-hop dance classes throughout Wisconsin—it’s a creative outlet that fuels my energy. As the oldest of five, I cherish family time and life as a fur-mom to a goofy golden retriever and a sassy tabby cat.

In my free time, you’ll find me flowing through a yoga class, jamming out at a concert, discovering hidden gems in new cities, exploring local shops and eateries, or cheering loudly for Wisconsin sports teams (Go Badgers!).

Want to connect or have me speak at your event? Let’s talk about:

• Building bold, effective B2B brands

• Storytelling and social media strategies that captivate audiences

• Personal branding and transitioning from STEM into business

• Empowering women in STEM to elevate their careers and net worth