Infosec rebrand, brand migration and architecture
Infosec was preparing for an acquistion and on this journey was looking to build their brand, make it attractive to investors and clarify their brand value, idenity and propostion.
From brand research of customers, potential clients, and employees (sales, customer success, HR, product), leading brand workshops and internal team trainings, I led a team of marketing and communications professionals as we redefined the future brand idenitity for the company. The team was able to execute the entire project within a calendar year with no outside agency support.
Key Elements:
Refreshed brand idenity and brand book
Brand architecture adjustments aligned to how customers wanted to buy products
Messaging, positioning and design templates
Internal communications and brand launch, including town hall, lunch and learns and an interactive slack channel
Improved UX and web experience, including integrating brand elements into the platform for consistent experience
