Infosec Inspire: User and Client Acquistion Conference (Virtual)

As a leading cybersecurity education and training company, Infosec Institute convenes security experts each year in a dynamic event with thought leaders and peers to discuss the future of the industry, best practices and deepen their expertise in the Infosec software platform.

I led a team of event and marketing professionals to execute a two-day virtual client conferenceincluding agenda building, client storytelling, award program, client activities, media and analyst relations, and digital marketing strategy. Working in a post-COVID environment we had to adapt to the event landscape, shifting from a hybrid to entirely virtual event. This included negotiating contracts, incorporating virutal elements to engage and delight attendees and setting stakeholder expectations.

Key Results: Produced six-figure, hybrid client-conference resulting in 2x engagement & conversion rate VYP. Secured top-tier keynote for the event.

Written content samples:

• Roland Cloutier, Global CSO of ByteDance and TikTok Announced as Keynote Speaker for Infosec Inspire 2021

• TikTok's Roland Cloutier: How CISOs Can Foster a Culture of Security & Transparency

• Infosec Inspire 2021 Inductee Jayce Hill provides security for Fortune 500 companies

• Winners announced for 2021 Infosec Inspire Security Awareness Awards

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Asset highlights

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Agenda