Reimagining Better Health Report, a study by GE HealthCare - CNN partnership
As we stepped into a new chapter as an independent GE HealthCare, we commissioned this study to not only help us, but the healthcare industry, add context and insights helpful to better defining the problems our customers and broader stakeholders face. It starts with listening and understanding before you can solve the problem.
The Reimagining Better Health Report was a first-of-its-kind study that amplified the 7500 voices of those who are closest to healthcare: patients and clinicians. It identified the trends and barriers to creating a better healthcare system globally.
A multi-platform content partnership promoting the results of the report targeting decision makers and investors across multiple international markets. Create produced an animated film, a sponsored content page and an audiogram. Content was amplified digitally on cnn.com, in CNN newsletters, via CTV and CNN social channels.
Key Results:
96% of our target audience said they’re more likely to use GE HealthCare in the future
5.4M media impressions
92% improved perception
Campaign elements included:
Sponsored content site
A bespoke sponsored content page on CNN.com told the story of the Reimagining Better Health study through engaging graphics and informative content that put forward the perspectives of clinicians and patients to better understand their vision for the future of healthcare.
Animated film
Create produced a stylish animated film that visualised the results of the Reimagining Better Health study. It featured on the sponsored content site and shorter versions were optimised for social media promotion.
Social campaign
The campaign executed a strategic media distribution plan that leveraged CNN’s social channels, including LinkedIn and Instagram. Create produced an Audiogram and LinkedIn carousel which were preciscely targeted at GE Healthcare’s audience
